our favorite editing tools for social media content - absolutely free

today we'd like to talk about the best social media editing tools - for your smartphone! whether you use them daily for personal use or to create content for your small business, start-up or similar, here are our favorites! (and guess what - they're all free and always close at hand) 🙌🏻

let's start with the basics ✨ remember: good content doesn't have to be expensive or filmed with professional cameras or fancy equipment. sometimes simple, personal and authentic content filmed with a smartphone is better than forced and deliberate content. so here we go with our favorite tools to make your life easier and your content look unique and outstanding:

1 InShot this app makes basic photo and video editing a breeze - with its free special effects, sticker features and templates, even the untrained eye can create unique posts and even collages to make them shine.

2 Snapseed the app launched by Google shines above all with its numerous tools: with the portrait function or the retouch brush, faces in particular can be put in the best light. a clear advantage of this application is that you can connect your Google Drive to the Google app and therefore also access photos that are not on your smartphone. 3 CapCut the CatCut app, the ultimate TikTok and Reel tool when it comes to video content editing - has long since ceased to be an insider tip. with its functions and its own music database, it makes cutting together short video sequences child's play and is therefore an absolute must-have! 4 Prequel some of you may already know this app from the trend of turning photos into cartoons. with the help of AI, you can change the backgrounds of photos, make beauty corrections or apply time travel filters (vintage, grunge, aesthetic etc.).

but beware, what bothers us about this app is that here and there a subscription model is being pushed on you. 5 Liit with liit, creating your own templates has never been easier. if you want to create your own editing style to make your CI look better and your feed look consistent, then don't miss out on this app - it's definitely li(i)t!

6 Picsart this app is an absolute classic in image editing. with Picsart you can easily replace backgrounds or erase them completely. above all, it makes it super easy to create stickers - or crop a logo without the need for a graphic designer. 7 VN if we are completely honest, we are convinced that VN will be the next big thing in video editing. what sets this app apart from its competitors are features such as creating a short video based on a beat or rhythm of a song by adjusting the clips - completely automatically and super smooth. collage videos can also be created easily and in the shortest possible time, which is still rather unusual with other apps. 8 OldRoll the name says it all - with OldRoll you travel back in time. Polaroid pictures or vintage pictures immediately evoke nostalgia in your audience. 9 VSCO last but not least - we come to another classic image editing tool. for a long time we only knew VSCO from Instagram bios in form of personal blogs. but we should give this app another shot because it still offers some great features... for example the function to convert videos to slo-mo.